Deciem宣布結業？是真的犯罪還是市場策略？

無論你喜愛奢華的護膚或是小資女，都必定聽過甚至用過 The Ordinary 的護膚品。這個品牌近年憑著價錢親民、成份天然和功效顯著一炮而紅，無論歐美、日韓台的 Blogger，甚至 Kim K 亦愛不釋手。但近日竟然傳出母公司 Deciem 要清盤的消息？到底孰真孰假？

The Ordinary 母公司 Deciem 的總裁 Brandon Truaxe，星期一在Instagram 發佈了一條影片，表示這會是 Deciem 最後的一個 post，並會將生意暫停。 Truaxe 表示，公司將會關閉旗下所有商店，原因是幾乎所有員工都參與了嚴重的罪行。

 

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Without filters. A revolution is coming. Every one of you who has been laughing aT me will with certainty face criminal prosecution. Estée Lauder Companies Inc. has been the biggest stock promotion. Richard Duntas, Bernard Ass (LVMH), Marica “Tracy” (Bliss, Remedè, Soaper Due Per Shoe), Hyatt (Grand Hyatt, Andaz, er al), Marriott (St. Regis, W, Marriot, et al), So many porn “studios”, nearly all @deciem employees, most of “Hollywood”, Gill Sinclair, India Knight, Caroline Hirons, India Knight, RBC, BMO, Boots, KKR, most of the Lauder family, Estée Lauder Companies Inc., Karim Kanji, Antonio Tadrisi, DF Mc, LVMH, Dia Fooley, Michael Davidson, Hanif, Zark Fatah, Inditex (Zara, Massimo Dutti, etc), H&M, $100 monkey, Too Faced (founders too), TSG, Alshaya, Amanresorts, Erwin Zecha, Oliver Zecha, Steven R Riddle, the Coc and Corcky managers, PRIDE organizers, IT Cosmetics, Nicola L ReadingTons, all of Dishoom, All of Delaunay, David Yurman, Tom Ford, Tim Cooke. McKesson, Rexall, Jamin Asaria, David Jackson, York Heritage and others — sentencing doesn’t begin with any point but sentences like this one do. Ben Affleck, Brad Pitt, George Clooney, Michael Less, Stephen Spellberg e.T., AON are also included with certainty. ARGO stood for “Ali Roshan GO”. You idiots. Father, please please be safe if you can for the next few hours. I love you all. -Brandon (RIYADH, please be EXTREMELY CAREFUL in the next few hours). Aurora (TSX) : you are finished. Michael Basler, Gordon Wilde, David Trinder, Eric Jacobs, Allan Gerlings, Dalton Pharma SS, Michael OH CON ELLE, Charm IS T A 007, Robert Jones, Cascade, Prince Al Walid, The White Company, Obagi (brand and doctor), Freedom Health, ESHO-isT, Alexandru Serban and baggage, Apotex: Goodbye also. Peace is coming. 🦁🦋 🐪. It’s clear now. @esteelaudercompanies @richardbranson @realdonaldtrump @gowlingwlg_ca @zuck @musicianjessecook, et. al.

A post shared by THE ABNORMAL BEAUTY COMPANY (@deciem) on Oct 8, 2018 at 5:41am PDT

「Almost everyone at Deciem has been involved in a major criminal activity, which includes financial crimes and much other. You have no idea what a soldier I have been for 13 years.」

而在影片下方的 Caption， Truaxe 還提到一些大人物和品牌，例如 George Clooney、Brad Pitt、Estee Lauder，甚至 Zara、H&M 亦被殃及。他表示這些曾經嘲笑他的品牌和人物也有參與犯罪。

雖然 Deciem 網站在經過幾個小時的刪除後已經恢復，但實體店似乎已經關閉，而有售賣 Deciem 產品的網站 Beautylish 對外公佈， Truaxe 已停止供應產品和終止合作夥伴關係，這只能意味著一件事：在不久將來，我們將會很難找到像 The Ordinary 「Buffet」一樣，只需 10 多元美金的抗老精華。

 

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A post shared by THE ABNORMAL BEAUTY COMPANY (@deciem) on Sep 19, 2018 at 1:32pm PDT

在網友開始為 Deciem 產品囤貨的時候，不少人都懷疑這是品牌的炒作，因為總裁 Brandon Truaxe 性格戲劇化，就像在年初，他突然控制了 Deciem  在 Instagram 的帳戶，又宣布停產某些產品卻沒有通知其他合作夥伴，亦曾經稱呼競爭對手的護膚品牌 Drunk Elephant 的員工為「猴子」。而在今次的影片中精神亦不太穩定，情緒越來越激動，所以有機會只是營銷手法而已。