BALENCIAGA再捲入抄襲風波，被柏林藝術大學研究生控告？

BALENCIAGA 充滿街頭風格的設計一直都深受年輕人喜愛，而近日因為 INSTAGRAM 上發布的一則貼文就引起了熱烈的討論。

 

在 Instagram 查看這則貼文

 

Balenciaga（@balenciaga）分享的貼文 於 PDT 2020 年 7月 月 21 日 上午 6:09 張貼

這名就讀於柏林藝術大學（BERLIN UNIVERSITY OF THE ARTS）的研究生—TRA MY NGUYEN 在個人 INSTAGRAM 上，公開指控 BALENCIAGA 最新貼文中的創作與她的作品極為相似，是竊取了藝術家的創意。

 

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Ravenclaw energy ⚡️

𝑻𝒓𝒂 𝑴𝒚 𝑵𝒈𝒖𝒚𝒆𝒏（@tra.my1）分享的貼文 於 PST 2019 年 11月 月 22 日 上午 6:02 張貼

 

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I’m so angry and speechless! @balenciaga has yet proved again for stealing, appropriating and profiting from POC artists’ ideas. Last year a recruiter from @balenciaga came to my uni @udkfashion @udkberlin to have a look over our master’s class projects. She requested my portfolio TWICE!I send her my portfolio with process and editorial pics! I never got a reply after that. They have never asked me for permission!!! STOP APPROPRIATING ‘low seen/read culture’, this is so typical of @balenciaga!!! I feel betrayed and hurt as it’s a part of my culture, it’s an artistic process and not a random fashionable aesthetic you can profit on! My master’s project was about female motorbike culture in Vietnam. Rooted in my own family history, from my mother selling her mother bike in order to migrate to Germany, Vietnamese motorbike culture have been a core focus of my work for the past few years. The idea was to deconstruct the emerging street style in Vietnam, dubbed as ‘Street Ninja’. I collaged UV protection clothes from Vietnam over a motorbike to create ‘wearable sculptures’. By doing so, the project suggests a strategy for reimagining the female motorist as protagonists, countering their discriminatory experiences. What is your inspiration? Why are you even draping garments over a motorbike? What do you want to tell us with this pic! TELL ME!!! I demand an apology and also DELETE this pic! I am not your moodboard! PLEASE SHARE!!! @diet_prada @1granary @ichbinkeinvirus #outcall #balenciaga #belanciege #ripoff #culturalappropriation #appropriation #dietprada

𝑻𝒓𝒂 𝑴𝒚 𝑵𝒈𝒖𝒚𝒆𝒏（@tra.my1）分享的貼文 於 PDT 2020 年 7月 月 23 日 上午 6:10 張貼

TRA MY NGUYEN 表示 BALENCIAGA 於去年曾到她就讀的大學，更證明 BALENCIAGA 內部徵才部門曾查看她的作品集，並有意招募她成為實習生，最後卻不了了之。她指出越南的電單車文化一直都是她過去幾年的工作重點，以解構越南新興的街頭風格。她在電單車上拼貼了越南的防紫外線衣服，以對抗曾受歧視的經歷。

TRA MY NGUYEN 更反問 BALENCIAGA 該作品的創作靈感是什麼，並要求道歉和刪除照片。她希望藉由本次聲明公開地揭示大品牌對於年輕學生創意的剝削，尤其有色人種更為弱勢，而這種情形已是產業生態中的常態。

 

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@balenciaga needed 4 days to come up with the most un-empathethic and double-dealing statement. Within 4 days I have not been contacted personally by them. For 4 days, that’s the strategy they come up with to sell us the story? It was all silence for 4 days acting like the whole internet didn’t see my post about how betrayed I felt you appropriating my very personal work.

You ignored me, deleted comments from other people and I, post new contents on your feed like nothing has happened plus won’t take the picture down! This behavior is a toxic manipulative corporate strategy to silence the victim of this situation.

Instead of apologizing to me and deleting the stolen concept feed, you chose denial: @balenciaga has all the time in 4 days and resources to organize an additional photo shoot.

Just want it to be clear, I don’t believe your story. How did you come up with your ‘research’ is really easy to debunk within one google search.


In the first place, it was a healing process for me to write down my feelings when I saw the stolen concept on @balenciaga feed hoping they would acknowledge their mistake. The whole situation put me in a lot of emotional stress which I never signed up for. Gladly, the immense encouraging reaction to this situation is something I never expected. Thank you.
 So many artists have been in the same situation and are sharing their stories with me. It shows that people are tired of this oppressive fashion industry. I’ve had many conversations with people about how I should handle this situation. How can we keep the momentum going? How can we take this to the next level? I don’t want this to end like other fashion brands scandals blowing up and fading quickly. How can artists and their community protect themselves from exploitation by big companies?
In the meantime, I will think about my next steps as an individual together with a few people who are helping me. This is just the beginning, I don’t think that @balenciaga realize how ignorant they have been. If you make a mistake as a BRAND you own up to it as a BRAND. Never make the excuse that the social media and recruitment team are run separately from each other.

𝑻𝒓𝒂 𝑴𝒚 𝑵𝒈𝒖𝒚𝒆𝒏（@tra.my1）分享的貼文 於 PDT 2020 年 7月 月 28 日 上午 7:13 張貼

時隨多日，BALENCIAGA 仍未作出相關回應，TRA MY NGUYEN 於 INSTAGRAM 上再次表示她的無奈與難過。她於《CNN》 的訪問中表示，她認為 BALENCIAGA 理應道歉，更呼籲大學有必要保護學生的智慧財產權，也表示她會持續為年輕創作者發聲與爭取權利。